Managing media interest and interviews
Inspiration is not enough when facing a media interview so
prepare, prepare and prepare again.
Decide what you want to talk about and what you don’t want to
talk about and stick to it.
Understand the reason for the interview, be clear about what
you want to achieve, or don’t do it.
It is not a conversation; start with what would normally be
your conclusion - your headline.
Then tell a good story and don’t get bullied; it’s about
communicating your message not about just answering their
be credible and
be in control.