Inspiration is not enough when facing a
media interview so prepare, prepare and
Decide what you want to talk about and
what you don’t want to talk about and
stick to it.
Understand the reason for the interview,
be clear about what you want to achieve,
or don’t do it.
It is not a conversation; start with what
would normally be your conclusion -
Then tell a good story and don’t get
bullied; it’s about communicating your
message not about just answering
be credible and
be in control.